Social posts that send people to your gear
Your Instagram, TikTok and YouTube posts do the selling. Here's how to get followers from the post to the gear.
2 min read
Show the gear being used
A stove boiling water at camp sells better than a stove on a table. Seeing it in use answers what a shopper wants to know: how big it is, how it packs, whether it held up.
Get one frame where each product is clear and in focus, then shoot the scene around it.
Name it in the caption
People can't buy what they can't identify. Put the brand and product name in the caption, plus the size or color if it matters.
My rain jacket kept me dry all day.
Hollow Peak Storm Shell (men's M) kept me dry all day.
GearCred reads your caption when you bring a post in, so naming the gear also gets it matched faster.
Tell people where the link is
Each platform handles links differently. Say where to tap every time.
- InstagramCaption links don't work. Put your GearCred profile link in your bio and write "gear linked in my bio." In Stories, add the link sticker with the post's link.
- TikTokIf Edit profile shows a website field, put your GearCred profile there. Say the product name out loud too, so people can search it.
- YouTubeDescription links work. List each piece of gear with its link, and pin a comment with the link to the post.
Bring the post into GearCred
Import the post, or connect Instagram so new posts come in on their own. The gear gets tagged and the post gets its own shoppable page. Followers who tap your bio link land on your GearCred profile, where each post has its gear tagged and ready to buy.
Treat gear questions as sales
"What jacket is that?" in your comments or DMs is someone ready to buy. Reply with your link for that product. You can make one in a few seconds from Links in the app.
Post it again when the season comes back
Gear sells in seasons. A tent post from June sells again in March, when people plan summer trips. Reshare the post to Stories when its season comes around, and pin your best gear posts to the top of your grid.
Try it in the app
Copy your profile linkMore guides
Links for stories, DMs and the group chatNot every recommendation is a post. Get paid for the quick ones too.Read guide2 min
Gear photos that sellShoppers buy what they can see. A few habits make the gear in your photos clear without making them look like ads.Read guide2 min
Writing why you use itThe note beside each product is what makes your post worth more than a store page. One honest line is enough.Read guide2 min