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Creator guides

Gear photos that sell

Shoppers buy what they can see. A few habits make the gear in your photos clear without making them look like ads.

2 min read

In this guide

  1. One clear look at each piece
  2. Turn the logo toward the camera
  3. Shoot in soft light
  4. Tag a few pieces, not everything
  5. Add a close-up

One clear look at each piece

Each product you tag should be in focus, big enough to make out and not cut off by the edge of the frame. If a piece only shows up as a sliver in the background, leave it untagged or get a closer shot.

Turn the logo toward the camera

When you can, let the logo show. It helps people know what they're looking at, and it helps GearCred match the exact product instead of something close.

Shoot in soft light

Shade, overcast skies and the hour around sunrise or sunset show color and texture best. Harsh midday sun blows out light-colored gear and hides details in shadow.

Tag a few pieces, not everything

A photo with three to six clear pieces is easier to shop than one with fifteen dots. Tag what you'd recommend and what people will ask about.

Add a close-up

A second photo of the detail people care about, like a zipper, a stove's flame or a pack's hip belt, sells the product. If a piece shows up in more than one photo, you can place its dot in each.

Try it in the app

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  • Getting your posts into AI answersPeople ask ChatGPT, Perplexity and Google which gear to buy. Clear, specific posts are the ones that get quoted.Read guide2 min
  • Social posts that send people to your gearYour Instagram, TikTok and YouTube posts do the selling. Here's how to get followers from the post to the gear.Read guide2 min
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