Gear with credibility.
The gear you spot in a creator's Instagram, TikTok or YouTube posts is tagged on GearCred, so you can see what it is. If you get it through the post, you pay the same price and the creator earns the commission.
Why we built it
Most gear advice online is written to rank in search, not by someone who slept in the tent. Meanwhile the people with real experience, the guides, anglers, skiers and weekend campers with a following, are recommending gear every day in their posts and DMs and rarely get paid for it.
GearCred connects the two. Creators tag the gear in their own photos and get a tracked link for every product. Shoppers see what was really used, on what trip, and buy straight from the brand or retailer. Brands reach customers through people those customers already trust.
GearCred is built by Nick Bullard, who has spent more than fifteen years running affiliate programs for outdoor brands, including time at AvantLink. Back in 2012 he started a small account called GearStash to share outdoor creators' gear reviews. GearCred is the full version of that idea.
How it works
For finding gear
Browse posts by activity, see exactly what's in each shot, and get it from the brand or retailer if it's right for you. Follow creators you trust and save gear for later.
Start browsingFor anyone who posts
Post photos or Reels, tag your gear, and share your links anywhere. You earn commission on every sale, paid out through Stripe.
Create your accountFor brands
Your products show up in real posts from creators who use them. Feature your favorite posts on your brand page and work with creators directly.
Talk to usWhat we hold ourselves to
- See it in use
- Spot something in a creator's photo or video and get it right from that post, next to the photo where you saw it used.
- Same price for you
- Shopping through a creator's link never costs you more. The brand pays the creator a commission, not you.
- Creators get the credit
- When a creator brings you to a product, that sale is theirs, including when you share their link with a friend.
- Sponsored means labeled
- If a creator was paid to post, the post says Sponsored. Commission links are disclosed on every page that has them.
Questions, partnerships or press: support@gearcred.com. Answers to common questions are on the Support page.
GearCred is operated by Windy Point Media, LLC.